Need to know: Russian e-tail, Maria Sharapova, Yoox Net-A-Porter and Burberry takeover?

The news flow is coming thick and fast today with clarification about those burberry takeover rumours, plus 2015 results from struggling Hugo Boss and not-struggling Yoox Net-A-Porter. Maria Sharapova is still trying to rescue her brand. And we’ve heard about Vera Bradley’s resurgence and how the Russian e-tail market is getting bigger but still has…

Nike & women: Fitness or fashion?

Nike wants women, lots of them. It certainly needs them if it’s going to achieve its aim of $11bn in women’s activewear sales by 2020 from the current $5.7bn. A little over-ambitious? Perhaps not. The segment grew 20% in Nike’s last financial year, double the rate of its men’s business. Christina Shi, head of Nike’s…