Guess uses big data tech to boost local in-store shopping

Modern retail is all about omnichannel but finding the sweet spot where the website helps drive traffic into stores and where the stores help drive shoppers online (all while increasing, rather than cannibalising, sales) is hard. Now Guess is planning a tech assault designed to get those clickers through its physical store doors, in the…

Debenhams: Is there a sting in omnichannel’s tail?

Debenhams’ online sales are rising. Yippee. Debenhams physical store sales are… well, we won’t be sure until its trading update comes out in January. But some people in the know are concerned. Now, we’re used to department stores reporting ever-increasing online sales as a complement to sales made face-to-face. But Debenhams, analysts believe, has a…

Black Friday US: Mobile, omnichannel win big

Black Friday is now an online phenomenon on both sides of the Atlantic – it’s official. I’ve already analysed the move online at length in the UK but in the US, where Black Friday began (and where its existence makes a lot more sense), the migration to the web has taken some people by surprise…