It always irritates me when fashion writers use the word ‘futuristic’ about some new style statement. It usually means it’s either a) silver, b) a jumpsuit with a zip or c) something that looks vaguely like a retro sci-fi character would have worn.
Rihanna has a new baby. No, not literally. She’s launching her own make-up brand. OK, that may not come as a shock. In fact, the biggest surprise is that she hasn’t done it before given her existing perfumes portfolio and the beauty agency, Fr8me, she opened with Benoit Demouy last year. What’s perhaps just a…
In the 1990s I used to edit hair and beauty magazines. Back then, two things happened: the dominant hair trend became long and straight, and cover stars moved from being models to celebrities. “It’s a trend cycle,” I told myself, giving it 10 years to work through and 15 years to completely fade. What a…
There’s a lot of data emerging to help us answer the question “who won the NYFW social media war?” Some of it’s a bit contradictory at the moment but it’s also fascinating. So what’s the answer? Well it wasn’t Tommy and Gigi (I used this picture because I liked it), although they were in the…
If you’re not yet convinced about the impact women are having on sales for sports brands, then Puma’s latest results and other big news should convince you. Puma already has Rihanna as a creative director and today confirmed that Kylie Jenner has signed up to front a campaign too (despite her brother-in-law Kanye West insisting…
Who’s the biggest celebrity in the world? No, let me ask that again… who’s the most marketable celebrity in the world? Move over Gigi, Kendall, Gisele, Kim, Jennifer, Justin, Harry and all those other celebs I can’t bring myself to list. Step forward Rihanna.
TRENDWALK.net 