Uniqlo isn’t the first brand you’d think of when it comes to inspiring ads. But the Japanese casualwear giant has just unveiled its very first global campaign for Lifewear and has stepped up a notch in the process.
Lacoste, then Hermès and now… Uniqlo. Maybe a few years ago that wouldn’t have been a great career path but Uniqlo has much-deserved ambitions to become the global number one and Christophe Lemaire is one of the best of a clutch designers who really know how to combine fashion with the ultra casual and commercial.
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