Barbie loves Target: Pushing diversity through swimwear!
Target Corp is building on its swimsuit campaign of a year ago and has turned to Barbie to help it reach women of different body shapes ands ethnicities.
Zalando and Target: M-commerce and omnichannel drive growth
Competition in the purely fashion e-tail sector is heating up but omnichannel retailers are also upping their game. Which means today’s news from Zalando (pureplay) and Target Corp (omnichannel) makes interesting reading. Basically, Zalando is powering ahead, investing in expansion, and has the rise of m-commerce to thank, while Target is going for hell-for-leather into…
Milan Fashion Week goes its own way: just ask Armani, DSquared2 & Missoni
Milan Fashion Week drew to a close yesterday with no hint of change on the horizon. Unlike the loud declarations of a new business model from some labels that show in New York and London, Milan’s designers seem happy with the two-seasons-plus-pre-collections model and a calendar that shows collections six month in advance of them…
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