Zara Ungendered: ‘Couples cool’ or marketing madness?

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Zara Ungendered collection

Zara has launched an Ungendered collection of clothing not designated for women or for men. But to be honest I’m not quite sure why. What the retailer is offering is a small selection of sweats, jeans, T-shirts and joggers in neutral colours (grey, white, navy) and not much else.

It’s an interesting move and one that tracks the general trend towards the gender-neutral in fashion but the range is so small that I’m not sure if it can be any more than a marketing initiative.

The items available are very few, are already a regular part of most large retailers’ basics offer, and are fairly limited in who they’ll fit. They come in small, medium and large, for instance, which isn’t a lot of choice considering they’re targeting short females like me and tall men who are usually about six sizes bigger than me.

I’m not saying it’s a bad thing, and given that this is Zara (the retailer that virtually invented modern fast fashion and that’s a trailblazer in so many areas), I’m going to assume it will be successful.

But it just seems that all of these items could have been included under men’s or women’s departments with a wider variety of sizes. Maybe it’s just aimed at couples who are the same size as each other and want to dress alike? That counts me out…

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Zara Ungendered collection

2 thoughts on “Zara Ungendered: ‘Couples cool’ or marketing madness?

  1. Gosh, when I think Jodie and I did a whole trend about genderless dressing about 5 years ago for my Retail Presentation — its taken a while to hit home !! Not sure the average Zara customer is going to bite …..

    Liked by 1 person

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