AW16 campaigns: Gucci goes to Tokyo

Alessandro Michele has moved the Gucci ad campaign roadshow from last season’s Berlin to Tokyo for AW16 with a continuation of the ultra-luxe-fashion-against-an-everyday-backdrop trend that’s still serving the brand well. But then Michele is all about continuity and evolution. Having shaken up the brand profile in order to break with the Frida Giannini era in…

Store rail. Picture courtesy My Theresa/Chloe

Retail service: It’s the little things that count

For someone who writes a lot about retail, I don’t go into stores to shop (rather than observe) that often. The global store that the internet has become is more my thing, which does little for my bank balance and my waistline, but is refreshingly low on human interaction But whether I’m shopping online or…

Saks Off 5th

Discount divas dominate US fashion shopping says report

There’s been a general trend among retailers recently to try to wean consumers off discount prices. Sometimes that has meant offering “everyday low prices” or it might have been about add-ons to make us all happier to pay higher prices. Either way, discounts are bad for so many reasons: they hurt margins, they make shoppers…

Asos SS16

Is Asos suffering fashion blues? No way!

Good news from Asos today. The pureplay fashion e-tailer saw total sales rising 30%, or 26% currency-neutral to £514.6m in the four months to June 30, a slight acceleration from a still-enviable 25% currency-neutral rise in the 10 months to the end of June. Yippee.