Chloé gets it right (again) and proves fashion doesn’t have to be theatre

Chloé SS17The Paris shows are proving once again just why the season’s final week is so important with a number of big names offering up their own unique takes on spring/summer 2017. This morning it was Chloé, with Clare Waight Keller at the Richemont-owned label continuing along a path that has seen it mixing utility with ultra-femininity and striking a chord with customers, even in  world where luxury is struggling to grow.

So what will SS17 be, Chloe-Style? Think simple basics like a navy blue jumpsuit, drawstring ties, feature pockets, unfussy tunic and tee-shaped tops in plain or mattress ticking stripes. But at the same time imagine fluid and pleated sheer dresses, 70s wallpaper florals, giant bows, heavy corded and appliqué lace, and an overall softness that really sums up this label (even its tailoring). 

Serve it up in a palette of navy, white, cream and muted browns, red, peach and ochre and you have a formula for summer dressing that really works.

Chloe SS17There really is something for everyone here – as long as you don’t like your fashion veering too far towards costume party. The Chloé woman doesn’t really do fancy dress, after all.

But she does do trends. Of course, few designers can ignore the overall mood of the moment. So those drawstrings and volume cuts are spot on. The mini bags (some of them just about the tiniest we’ve seen all month), the detailed slip dresses, the subtle athleisure edge, the disrupted stripes, the wider shoulder line created by detail rather than through excessive 80s-style padding, and the cuffed pants all offered something to help women update their wardrobes without too much of a shock to the system. 

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