For many people in retail, November is all about Black Friday. For many others it’s all about collaborations. Thanks H&M. You see the Swedish retail giant virtually made this Official Collaboration Month when it kicked off the first of its mega collabs all those years ago with Karl (or was it Stella?)
It doesn’t matter who it was really. What does matter is that not only is it back this month with a Kenzo collection, but Peter Pilotto is hooking up with Matchesfashion and Francis Upritchard, and M&S is trotting out yet another Alexa Chung Archive collection (I honestly thought that the previous one they’d give up).
Kenzo will no doubt fly off the shelves despite the collection containing a lot of pieces that aren’t obviously ‘mass appeal commercial’. But it’s bright and colourful, interesting, youthful and utterly affordable. So top marks H&M.
I won’t go into the Alexa Chung offer (Mum always said that if you can’t say something nice, don’t say anything). But the Peter Pilotto collection looks interesting too.
Along with artist Francis Upritchard (and American Express apparently), it takes pieces from Christopher de Vos and Peter Pilotto’s SS17 and adds what we’re told is “a series of creatures and symbolic constructs” as decorative accents. And if you don’t know what that means it’s neon dinosaurs, kangaroos and robots (obvious really).
It’s stolen a march on Kenzo/H&M as that one isn’t available until November 3 and the Pilotto deal launches on November 2.
At least it’s online, which means no humiliating queuing. I still haven’t got over the year I turned up at Bluewater extra early to bag a few Marni x H&M pieces and turned out to be the only one there for over an hour. I actually thought I’d got the date wrong.