There’s a new Amazon fashion ad campaign out and it seems to be making an impact. Called I Wish I Could Wear, it encourages women to be more fashion adventurous and not necessarily play by the rules. OK, what it’s NOT doing is encouraging women to wear stuff that will make them look ridiculous –…
Is it just me or does it seem like there are an awful lot of Christmas scare stories in the press at the moment? Two of the scariest? , The Daily Express reported discount site Voucherbox.co.uk saying copycat websites – replicas of sites offering great deals – could steal a lot of money from discount-focused…
News emerged today that the Yoox and Outnet buying effort will be combined. But with both selling product from previous seasons to a similar set of customers and with the Italian Yoox.com easily dwarfing smaller Outnet.com, can it continue to exist in its current form? Of course, there are differences between the two as well…
Everyone knows by now that Yasmin Sewell has been named Fashion Director of Style.com as Condé Nast shifts it from a runway-meets-street-style editorial platform to an e-commerce powerhouse that lets readers buy the products they see in the publishing giant’s print editions. She started yesterday, reporting directly to Style.com president Franck Zayan. So, on the…
E-commerce giant Alibaba, the company that made Singles Day the world’s biggest shopping event, broke its own record today by beating last year’s full-day total in half the time. It was helped by some heavyweight celebrity endorsement, including Kevin Spacey also in his House of Cards President Frank Underwood persona. “Here at the White House, there…
That’s the thing about trends. They’re like buses. You hang around waiting for one then two come along at once. So what has today yielded? First a shift in retailers’ approach to Black Friday, and second the growth of China’s Singles Day as a global event. So, Black Friday. Asda, one of the prime movers…
It’s going to be an online Christmas in the UK. Yes, I know analysts say that every year but this time it’s for real. More than half of our Christmas shopping WON’T be through physical stores with an Adobe survey of 400 consumers saying that 57% of shopping will be online instead. Just think about…
You’ve got to love Anne Bernecker’s pre-loved and newly-embellished Levi’s and army surplus jackets. Anne – one of those creative individualists you come across in the fashion industry – is a street style photographer par excellence and now she’s a budding entrepreneur too with a new online shop. The jackets, in indigo, camo and washed-out…
TRENDWALK.net 