Forbes released its 2016 list of the 20 highest-earning models yesterday. Maybe it was because I happened to be researching a piece of multicultural beauty at the time but the thing that struck me first (well, after “Gisele? Really?” and “how shallow are we to care about this stuff?”) was that most of them are…
Who decides what we buy online? Well, we do of course. But other people have an influence too. Friends, family, significant others, and celebs (from A-list to Z-list) can all play their part in our final e-buying decisions, as well as how we shop in physical stores. Which is why influencer marketing is so important…
Can the amount a brand spends on advertising affect how much coverage glossy magazines give it? You bet! A new survey shows just that. Well it does to a certain extent because at the moment it seems that Gucci is one of few luxury brand increasing its print adspend and gaining more coverage too. But…
John Lewis’s weekly sales figures came out yesterday and one of the most interesting points was that shoppers are still buying plenty of summer clothes and accessories, even though the summer clearance sales are over and last minute bargains are hard to find. Now that may seem like a bit of a no-brainer given that…
TRENDWALK.net 