Frock shock: Lord & Taylor Instagram campaign broke the rules
An Instagram post from a fashion influencer is worth thousands of dollars of paid advertising, except…. when you’ve paid for it.
Fashion rules (at least when it comes to social media fans)
Social commerce network Pepper.com has analysed data that shows retailers in the UK are leading the way when it comes to traffic from social media platforms and the number of followers and fans for these websites, compared to Germany and France. And it’s fashion retailers specifically that have the most social media followers in the…
Kylie Jenner: Puma reveals images from first campaign
In the 1990s I used to edit hair and beauty magazines. Back then, two things happened: the dominant hair trend became long and straight, and cover stars moved from being models to celebrities. “It’s a trend cycle,” I told myself, giving it 10 years to work through and 15 years to completely fade. What a…
Instagram: Fashion’s fave platform to get more ad functionality
Instagram, the fashion and beauty sector’s favourite social media channel, is taking a leaf out of parent Facebook’s advertising book with reports that it’s building specific profiles for businesses (just like Facebook’s Brand Pages), data on the performance of brand posts, and extra functionality to boost advertising through mobile devices.
Barbie loves Target: Pushing diversity through swimwear!
Target Corp is building on its swimsuit campaign of a year ago and has turned to Barbie to help it reach women of different body shapes ands ethnicities.
ShopStyle: Expansion takes it from search to digital marketplace
For anyone who’s a regular user of the ShopStyle fashion search platform (and I’m one), there’s an interesting development due in Q2 as it transforms into a fashion marketplace with the launch of new shopping cart service ShopStyle Checkout. Parent company Popsugar said the aim is to enable consumers to purchase products from multiple retail…
Who won the NYFW social media war?
There’s a lot of data emerging to help us answer the question “who won the NYFW social media war?” Some of it’s a bit contradictory at the moment but it’s also fascinating. So what’s the answer? Well it wasn’t Tommy and Gigi (I used this picture because I liked it), although they were in the…
H&M X Coachella again, plans even bigger style and social media blitz
H&M had a major hit with its Coachella collaboration last year and so the fashion retail giant is teaming up with the king of festivals again this year for a collaboration that takes in clothes, accessories and a social media blitz. Its co-branded Coachella collection launches next month in US stores (March 24, with a…
NYFW AW16: Good Ship Hilfiger and Tommy’s InstaPit
The Tommy Hilfiger show was one that couldn’t be ignored in New York today. Was that because of the clothes? Hmmm. Not necessarily. The InstaPit for the biggest social media influencers (ie those with massive followings who can guarantee instant coverage of the brand) was perhaps the biggest news. Evenewithout that, after last season’s standout…
SS16 campaigns: Pucci’s new look gets social media debut
New creative chief Massimo Giorgetti has gone for a new look with the first Emilio Pucci campaign under his watch. Gone are the supermodels for which the brand is known to be replaced by new faces Odette Pavolova and Kadri Vahersalu as the brand’s faces.
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