Primark: Not into e-tail but big on engaging customers via social media

Primark USA: Pricing, Primania and who cares about digital?

Will Primark succeed in the US long-term? And what effect will that success have on the wider US fashion retail sector? Those are two questions that spring to mind having seen a report from MarketWatch (based on a Morgan Stanley pricing survey) that says US clothing retailer prices are more than triple Primark’s and the…

Digital fashion adspend on the rise as print suffers

All the money Burberry and the rest of the luxury sector are spending on digital advertising had to come from somewhere and now we know where. It’s print, and more specifically newspapers that are suffering. A new Zenith Luxury Advertising Expenditure report shows that digital adspend will continue to rise during this year and next…