Someone’s bound to complain. Lyst, the aggregated fashion e-commerce platform, has just released its first brand advertising campaign and on the surface it’s, well… provocative. The creative concept takes glossy fashion imagery and contrasts it with provocative headlines, grounded in the platform’s own data insights. Lyst says it’s a “bold, irreverent take on ‘conventional’ high…
John Lewis has confirmed that its Black Friday deals will be bigger than ever this year. What? Wasn’t it John Lewis that warned last January about Black Friday going too far? It certainly was but it seems the company’s new “We Love BF” stance is all about its Never Knowingly Undersold (NKU) commitment that sees…
As Paris struggles to get back to normal, questions are being asked about the prospects for the city’s fashion retail trade this holiday season. While some might say there are more important things to think about, surely the most important thing is to assert the virtue of normality? Analysts are looking to see whether key…
There’s a new Amazon fashion ad campaign out and it seems to be making an impact. Called I Wish I Could Wear, it encourages women to be more fashion adventurous and not necessarily play by the rules. OK, what it’s NOT doing is encouraging women to wear stuff that will make them look ridiculous –…
The metallic pleated skirt is a perfect example of slow-burn item trends meeting faster-moving colour/material trends head-on as retailers and brands add newness without scaring the customer off with anything too radical. The pleated skirt is a keeper – popular for a while, it’s also set to be a biggie for SS16 (that Gucci leather…
The problem facing the watch sector came very clearly into focus yesterday. First, Fossil reported sales down 17% in the latest quarter and lowered its outlook for full-year sales as its watches business proved weak. Second, it said it was paying $260m to buy wearable tech company Misfit to boost its presence in smartwatches. And…
One of the things people outside the fashion and beauty industries like to say about trends is that they’re “getting faster” these days. Hmmm. That’s one of those claims that always bugs me. The fact is, trends move as slowly as they always have done. Many of the most commercial silhouettes and key items today…
Is it just me or does it seem like there are an awful lot of Christmas scare stories in the press at the moment? Two of the scariest? , The Daily Express reported discount site Voucherbox.co.uk saying copycat websites – replicas of sites offering great deals – could steal a lot of money from discount-focused…
What’s gone wrong at Bebe? Quite a lot actually as it looks like product missteps, too many stores, markdown fever and a reorganisation process all combined in Q1 to make its results statement grim reading. The fashion retailer said Thursday that Q1 comps fell 4.1%, total sales fell 5.7% to $96.3m, the gross margin fell…
US households plan to spend an average of $576 on gifts this holiday season, up from $538 last year, business research group The Conference Board said late Thursday. Should you care? Well, yes, because the fact is that though shoppers expect to spend more, they also expect to get more for their money – a lot more. Those…
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