One trend that’s hit the runways with a bang for AW16 is the puffer (or down) jacket and it’s been accompanied by that love-it-or-loathe-it key item, the retro ski pant. Which is good news. How so? Well, we’ve heard a lot of complaints about too-warm weather from fashion retailers in recent months. But one group…
I’m often suspicious of surveys that come from product manufacturers or special interest groups. It’s amazing how many surveys show that, say, people want to eat more cheese or wear more wool and the surveys just happen to come from the body representing the cheese industry or the biggest manufacturer of wool products! But this…
If you’re not yet convinced about the impact women are having on sales for sports brands, then Puma’s latest results and other big news should convince you. Puma already has Rihanna as a creative director and today confirmed that Kylie Jenner has signed up to front a campaign too (despite her brother-in-law Kanye West insisting…
We’ve heard a lot lately about the wrong kind of weather for the fashion industry. Mild autumns and winters have meant knits and coats stayed firmly on store shelves until clearance sale time. But designers must think AW16 is going to be a chilly few months because knits and coats are just what they’ve been…
We’re all finally switching on to wearable tech. That’s the conclusion of a new report from researchers at The NPD Group. In the US last year, dollar sales of wearables rose 110%, which is pretty impressive. And it’s shaping up as a battle royal between fitness trackers and smartwatches. One of them is winning for now,…
Back in 1979, legendary investor Warren Buffett said something that has been quoted frequently ever since: “Both our operating and investment experience cause us to conclude that turnarounds seldom turn.” But brand owners continue to believe that turnarounds are feasible and the new owners of Quicksilver’s North American operations must be hoping that Buffett was…
How important is ‘athleisure’ as a trend that’s impacting sales figures for sportswear companies? Well, sports brands never really own up to that. But the sales growth some of the big names are seeing suggests that it’s a real sales driver. Just look at Under Armour’s latest results. The company released its Q4 figures yesterday, turning…
The German sports clothing and footwear market is growing and women are key. But they’re buying for fashion not fitness. And Germans are happy to pay 40% more for their sports shoes than the rest of Europe too.
Karlie Kloss has landed yet another campaign for SS16. This time it’s shoe specialist Kurt Geiger in a campaign named Everything But The Dress that may have a can’t-miss-it sports theme but it’s pushing shoes (and bags) that aren’t necessarily particularly sporty.
It’s said that you can tell you’re getting old when policemen start to look really young. But as I don’t meet many policemen, for me, it’s more about pop stars, movie stars, and sports stars… some don’t even look old enough to have left school. And occasionally they’re not. In fact, the newest name to make an…
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