Burberry campaign September 2016 by Mario Testino

Burberry: Ad campaign and instant collection unveiled

There’s a huge buzz around this runway season as it’s the one where the whole ‘show now, buy now, wear now’ movement really kicks in. And there’s a huge buzz around the ad campaigns that are being released thick and fast at the moment. So when Burberry releases teaser images from its upcoming collection via…

Digital fashion adspend on the rise as print suffers

All the money Burberry and the rest of the luxury sector are spending on digital advertising had to come from somewhere and now we know where. It’s print, and more specifically newspapers that are suffering. A new Zenith Luxury Advertising Expenditure report shows that digital adspend will continue to rise during this year and next…