Idris Elba Superdry launch blocks Regent Street

Say what you like about celebrity fashion ranges but there’s one thing you can’t fault about them – they really get people excited, not only about buying fashion, but also about queuing for hours in the cold to buy it. I had trouble negotiating my way down Regent Street, London, this afternoon. The queues for the Idris Elba collection launch spread down and across the street outside Superdry’s flagship store.

Kendall & Kylie Jenner – proof of a slow trend cycle

One of the things people outside the fashion and beauty industries like to say about trends is that they’re “getting faster” these days. Hmmm. That’s one of those claims that always bugs me. The fact is, trends move as slowly as they always have done. Many of the most commercial silhouettes and key items today…