India’s digital market is growing and more homegrown business are gearing up to exploit that growth. Styletag.com, the country’s first online curated fashion and lifestyle startup has raised US$7.5m in angel funding from real estate magnate Jitu Virwani.
What do Next, M&S, Amazon, Debenhams and Asos have in common? Fashion shoppers like their websites. In the case of Amazon and Asos that must be something of a relief because if they’re not scoring well online then they’re simply not scoring. And it must also be pretty gratifying for M&S after all its online…
Someone’s bound to complain. Lyst, the aggregated fashion e-commerce platform, has just released its first brand advertising campaign and on the surface it’s, well… provocative. The creative concept takes glossy fashion imagery and contrasts it with provocative headlines, grounded in the platform’s own data insights. Lyst says it’s a “bold, irreverent take on ‘conventional’ high…
John Lewis has confirmed that its Black Friday deals will be bigger than ever this year. What? Wasn’t it John Lewis that warned last January about Black Friday going too far? It certainly was but it seems the company’s new “We Love BF” stance is all about its Never Knowingly Undersold (NKU) commitment that sees…
There’s a new Amazon fashion ad campaign out and it seems to be making an impact. Called I Wish I Could Wear, it encourages women to be more fashion adventurous and not necessarily play by the rules. OK, what it’s NOT doing is encouraging women to wear stuff that will make them look ridiculous –…
News emerged today that the Yoox and Outnet buying effort will be combined. But with both selling product from previous seasons to a similar set of customers and with the Italian Yoox.com easily dwarfing smaller Outnet.com, can it continue to exist in its current form? Of course, there are differences between the two as well…
Everyone knows by now that Yasmin Sewell has been named Fashion Director of Style.com as Condé Nast shifts it from a runway-meets-street-style editorial platform to an e-commerce powerhouse that lets readers buy the products they see in the publishing giant’s print editions. She started yesterday, reporting directly to Style.com president Franck Zayan. So, on the…
E-commerce giant Alibaba, the company that made Singles Day the world’s biggest shopping event, broke its own record today by beating last year’s full-day total in half the time. It was helped by some heavyweight celebrity endorsement, including Kevin Spacey also in his House of Cards President Frank Underwood persona. “Here at the White House, there…
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