Gucci AW18: Maximalist, mad, money-making

Alessandro Michele’s a pretty clever guy. Not only has he driven the rebirth of a label that was finding sales growth elusive, but he’s also driven a major look (maximalism) to be Top Trend at present. And in the process he’s convinced the world to spend way too much money on bags, belts, boots, and…

Gucci SS18

Gucci: The good, the bad and the occasionally lovely

Why fix it if it isn’t broken? That’s the big question around Gucci at the moment with many fashion observers wondering when (and if) brand saviour Alessandro Michele will shift gear from his eclectic, hugely decorative style. He’s well aware of that  speculation but seems not to care for now. With sales rising … no…

Gucci AW17

Gucci AW17: Gawky, geeky and frequently gorgeous

It was more of the same on the Gucci runway Wednesday. The same… but different too. The same insofar as it’s clear that Alessandro Michele’s love of geeky/granny/decorative chic wasn’t just a few-seasons-only flirtation, but a deep, lasting commitment. It’s a marriage, not a casual relationship. The differences came with a series of new-season motifs…

Gucci pre-fall 17

Gucci pre-fall 17: 10 trends to make an impact

Alessandro Michele has out-Michele’d himself for the Gucci pre-fall 2017 collection with a riot of decoration, geeky touches, accessory ideas and much more. But is there anything for the wider industry to plunder in the months ahead or is it just more of the same? Well, yes and yes. It’s become very clear in recent…

Erdem, Simon Rocha, Burberry

SS17 runway trend: The History Girls

There’s a historical edge to many of the looks seen on the catwalks but it’s more great literary heroines, pop culture versions of fantasy figures or wild distortions of history than a faithful recreation of past style. So while the empire line is having a moment, don’t think Empress Josephine, think Elizabeth Bennet, Miss Havisham,…

Gucci SS17

Gucci SS17: Same old from Michele but still the best

The Alessandro Michele story at Gucci has been one of the fashion success stories of the age. Plucked from nowhere (well, plucked from an extremely powerful but surprisingly anonymous position running Gucci’s accessories), he’s remade Gucci since January 2015 and put a big smile on the face of owner Kering by driving up sales and…