Kering all the way as Michele, Gvasalia and Bizzarri dominate Fashion Awards

gucci favourites

Gucci AW16, pictures courtesy Vogue Runway

And the award for being top of the fashion tree goes to… wait for it…Kering.

Now you thought I was going to say Alessandro Michele didn’t you? Or maybe Demna Gvasalia. Well yes, both of them won big at the Fashion Awards (no longer the British Fashion Awards) last night but given that AM won for Gucci and DG for Balenciaga, the owner of those brands, Kering is clearly the biggest winner.

And Kering got an extra boost with a new title, international business leader going to Marco Bizarri. The Gucci CEO should perhaps have been named bravest exec ever given that he took a punt on promoting Alessandro Michele to the top Gucci creative job in early 2015. And what a success that has been.

Now, as you know, I’m no great fan of Deman Gvasalia’s work either at his own Vetements label or at Kering’s Balenciaga (although I do quite like the red puffer jacket). But there’s no point in denying that he’s a name on everyone’s lips and has refocused attention on Balenciaga in a way Alexander Wang never seemed able to do, even though I think Wang is the better designer.

Alexander McQueen at Browns

Alexander McQueen at Browns

Kering also walked away with the top British brand title for Alexander McQueen so company chief Franchois Henri Pinault, who was there last night, must have been more than pleased.

Who else won? Simon Rocha (love her stuff), Craig Green and Molly Goddard also got awards. As did Gigi Hadid, who pipped sis Bella for the top model award. That’s a shame as I’m a Bella fan but there’s no denying Gigi’s influence isn’t just huge, it’s mega.

Luminaries Ralph Lauren, Bruce Weber and France Sozzani were also recognised while Will Smith’s kids got the bizarrely named “new fashion icons” title, which seems a bit contradictory as to be both “new” and an “icon” doesn’t quite work to me.

Simone Rocha SS17

Simone Rocha SS17

Still, I would think that. I’m really not a big fan of awards ceremonies. The more industry-specific they get, the more granular and slightly silly they get too.

I mean, the Oscars are fine. After all, they’re big news and focus on things that matter to a broad spread of people. And Nobel Prizes? There’s no surprise that they’re big news too because, well, they’re about stuff that frankly can change the world.

Still, there was one good move. A bit like a modern school sports day, it may have seemed that everyone got a prize with the BFC hailing another 32 ‘creative influencers’. But as it was for behind-the-scenes work in the industry, I’m in favour. They included Camilla Lowther, Camilla Nickerson, Charlotte Tilbury, Glen Luchford, Joe McKenna, Katie Grand, Nick Knight, Patrick Kinmonth, Ronnie Cooke Newhouse and Sam McKnight.

Ok, most of them might not exactly be low profile, but it’s still good to see awards going deep and wide.

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