What’s the one ‘connected’ item you feel your really can’t do without? For many of us it’s obviously not a smartwatch. Despite the entire industry launching one (New Balance and Emporio Armani are the latest), consumers are relatively unconvinced about the need for something that can do not much more than their smartphone can do.…
Forbes released its 2016 list of the 20 highest-earning models yesterday. Maybe it was because I happened to be researching a piece of multicultural beauty at the time but the thing that struck me first (well, after “Gisele? Really?” and “how shallow are we to care about this stuff?”) was that most of them are…
The latest gorgeous, pouting face of a beauty brand is… David Beckham. Yep, striking a blow for older models, the 41-year-old is teaming up with L’Oréal’s Biotherm brand. But this is no attempt to target older consumers. In fact, millennials are the consumers in Biotherm’s sights.
Now for some serious innovation in sun protection. At CES, L’Oréal has unveiled a smart skin patch developed by its incubator team that can tell the wearer how much exposure he/she has had to harmful UV. Called My UV Patch, it’s thinner than a plaster, lasts around five days and can be worn just about…
Luxe salon haircare brand Kérastase has a fan base to envy and it could get even bigger if the new product it announced last week lives up to its claims. Called L’Incroyable Blowdry, it’s a “reshapeable heat lotion that makes blowdrys last longer by providing optimal shapeability and infinite options to style and restyle,”…
TRENDWALK.net 