Prada takes detour for SS16 campaign

You can always rely on Prada to do something different every season and its ad campaigns are a good example of this. The company has moved away from the powerful silhouettes and clear, clean colours of its very product-focused AW15 campaign. This time the look is more laidback with the product feeling as though it’s…

Can Prada recover in 2016? Someone thinks so

At last – some good news for Prada. The investment specialists at Morningstar.co.uk said today that the company still has a competitive advantage despite all of its recent woes. Morningstar’s conclusion is that it “shows high margins and returns on capital” and “possesses one of the most visible luxury brands in the world [with] long-term…