Prada collections often divide into two categories. The sublimely perfect and unforgettable. The collections you can mention and everyone (at least everyone in fashion) remembers. Then there are those that are less enduring, that you struggle to reacll. Whether one sells better than another, Prada never actually says, but with the company struggling to get…
There’s big change due at Prada. The company that was always known for being ahead of trend has finally discovered that new-fangled thing called the internet and has a bold new strategy to make the most of this great innovation. After all, analysts think online sales already account for around 2% of Prada group sales.…
Can the amount a brand spends on advertising affect how much coverage glossy magazines give it? You bet! A new survey shows just that. Well it does to a certain extent because at the moment it seems that Gucci is one of few luxury brand increasing its print adspend and gaining more coverage too. But…
How serious do women et when it comes to buying a new bag? Very. At least according to researcher NP Group, which said this month that the Millennial customer treats a handbag purchase as a multi-step process, and 41% start thinking about their most recent handbag purchase more than a month in advance. Basically, it…
So Prada delivered hugely disappointing results on Friday and promised some ideas about how it would turn itself around at a conference call on Monday. That call has happened. Are we any the wiser?
Prada’s annual results came out on Friday and they didn’t make happy reading. “What they have to do is basically relaunch the Prada brand,” is a comment I read from one analyst over the weekend. Really? Has it actually got so bad that people are suggesting one of fashion’s key influencer brands needs to be…
The recent AW16 collections showed us that sunglasses aren’t just for summer but are a year-round accessory. And that doesn’t mean an 80s-style-too-cool-to-show your-eyes look that channels Magenta Devine or a (slightly younger) Anna Wintour. No, that refusal to remove your shades even at midnight is still a bit too, well, naff.
Prada is above all a footwear and accessories label so however much we obsess over the clothes (and however much the retail industry jumps on every detail for inspiration), it’s the bags, the shoes, the sunglasses and the belts that really matter. I’ve already dealt with the clothes in Part One of this report, so…
“I thought of it as like someone who has all the clothes she’s ever had on the floor in front of her in the morning and she must choose how she’s going to assemble herself.” That’s what Miuccia Prada said of the AW16 collection she and her team showed in Milan yesterday. And if Miuccia…
The bad news continues for Prada but it does have some developments to crow about with its smaller Miu Miu brand continuing to power ahead. The Italian giant released its full-year results yesterday and they didn’t make happy reading. Sales rose an anaemic 1% to €3.55bn having risen only 1% in 2014 too. You have…
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