Barbie loves Target: Pushing diversity through swimwear!
Target Corp is building on its swimsuit campaign of a year ago and has turned to Barbie to help it reach women of different body shapes ands ethnicities.
Zalando and Target: M-commerce and omnichannel drive growth
Competition in the purely fashion e-tail sector is heating up but omnichannel retailers are also upping their game. Which means today’s news from Zalando (pureplay) and Target Corp (omnichannel) makes interesting reading. Basically, Zalando is powering ahead, investing in expansion, and has the rise of m-commerce to thank, while Target is going for hell-for-leather into…
Cyber Monday US: It’s big and getting bigger
US Cyber Monday sales are on track to smash all records but they’re also causing headaches with websites crashing or, at best, slowing down. Adobe, which tracks 80% of transactions from the top 100 retailers in the US, said sales between midnight and 10:00 rose 14% to $490m and it expects them to reach $3bn by…
Pattern fest: Peter Pilotto at the V&A
Peter Pilotto was the subject of the V&A’s Fashion in Motion series on Friday, presenting a curated selection of designs that showed off label’s brilliant way with print and pattern. The runway show, which celebrated an undeniably future-thinking label, looked even better in the historic setting of the London museum’s Raphael Gallery featuring the 15th Century Altarpiece…
TRENDWALK.net 