Vroom vroom: Hilfiger revs up for spring at MFW
When Tommy Hilfiger announced his deal with Formula One World Champions Mercedes-AMG Petronas Motorsport a few weeks ago, I though it was just another sponsorship deal.
Who won NYFW’s social media war?
It used to be that coming out on top during fashion week meant getting the best review from the doyennes of international fashion journalism. Now, not so much. Who cares about getting a great review from Suzy Menkes when digital engagements from millions of us are the new measure of success?
Tommy Hilfiger, insta-fashion and the high street copying myth
I wasn’t bowled over by Tommy Hilfiger’s AW16 collection with its slightly cheesy nautical theme. But the SS16, now that was another matter. The festival-ready, beach-ready mix of crochet and cotton, culturally appropriated motifs and exuberant colours was one of the winers of last September’s round of runway shows.
Fractured fashion: Now Gucci shakes things up
So Gucci is unifying its men’s and women’s main season shows and the fashion world is running around like (very stylish) headless chickens as a result.
Who won the NYFW social media war?
There’s a lot of data emerging to help us answer the question “who won the NYFW social media war?” Some of it’s a bit contradictory at the moment but it’s also fascinating. So what’s the answer? Well it wasn’t Tommy and Gigi (I used this picture because I liked it), although they were in the…
NYFW AW16: Good Ship Hilfiger and Tommy’s InstaPit
The Tommy Hilfiger show was one that couldn’t be ignored in New York today. Was that because of the clothes? Hmmm. Not necessarily. The InstaPit for the biggest social media influencers (ie those with massive followings who can guarantee instant coverage of the brand) was perhaps the biggest news. Evenewithout that, after last season’s standout…
Hilfiger is latest brand to convert to instant availability model
Tommy Hilfiger is the latest luxury brand to move into the ‘show-it, want-it, buy-it’ space as of September with its autumn 16 collection. The brand’s New York Fashion Week show in September will be a multi-media broadcast runway production staged for a consumer and press audience, with all styles immediately available for purchase through retail,…
Tommy loves Gigi: Hilfiger makes Hadid key to women’s push
Ka-ching! Tommy Hilfiger has signed model-of-the-moment Gigi Hadid as the brand’s new ambassador. But this is more than the usual ‘face of’ deal. As a part of the new vision for the Hilfiger brand’s women’s offer, Hadid will launch her first ever capsule collection, including clothes footwear, accessories, as well as fragrances in collaboration with…
Calvin Klein, Tommy Hilfiger headline weakness is actually strength says PVH
Calvin Klein and Tommy Hilfiger failed to light a fire under owner PVH in Q3 results as the company reported profits down from nearly $226m a year ago to just shy of $222m this time. Or did they? Let’s be fair – the company made $221.9m in profits and revenue of $2.16bn (down from $2.23bn…
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