Bad websites = unhappy customers

What do Next, M&S, Amazon, Debenhams and Asos have in common? Fashion shoppers like their websites. In the case of Amazon and Asos that must be something of a relief because if they’re not scoring well online then they’re simply not scoring. And it must also be pretty gratifying for M&S after all its online…

Comp shop: Party 2015’s dark side

Is it just me or has the fashion industry’s love of the little black dress (and little black jumpsuit/top/trousers/skirt) gone into overdrive this year? Yes, store windows are also full of sequins but if spangles aren’t your thing, it looks like black’s the way to go. So what’s on offer? Well, the ubiquitous Kendall and…

New In: Torrid ups the fashion stakes

It’s been a long time coming but the plus-size sector is finally seeing more real fashion launches (rather than product that gives a nod to trends but is more about the sizing than the style). The latest launch is from fast-growing specialist retailer Torrid, with its Insider Collection. This limited edition capsule collection launches today.…

Lyst goes for the kill with data-based ad debut

Someone’s bound to complain. Lyst, the aggregated fashion e-commerce platform, has just released its first brand advertising campaign and on the surface it’s, well… provocative. The creative concept takes glossy fashion imagery and contrasts it with provocative headlines, grounded in the platform’s own data insights. Lyst says it’s a “bold, irreverent take on ‘conventional’ high…

Paris retail, defiance and caution

As Paris struggles to get back to normal, questions are being asked about the prospects for the city’s fashion retail trade this holiday season. While some might say there are more important things to think about, surely the most important thing is to assert the virtue of normality? Analysts are looking to see whether key…

Amazon ad explores fashion rule-breaking

There’s a new Amazon fashion ad campaign out and it seems to be making an impact. Called I Wish I Could Wear, it encourages women to be more fashion adventurous and not necessarily play by the rules. OK, what it’s NOT doing is encouraging women to wear stuff that will make them look ridiculous –…