Gucci’s SS16 ad campaign offers up few surprises given the new direction in which Alessandro Michele is taking the label. It’s a celebration of quirkiness, geekiness and youth – with perhaps just too much of a focus on excessively skinny models. Not that any of that is a criticism (well, the skinny bit is, but…
You can always rely on Prada to do something different every season and its ad campaigns are a good example of this. The company has moved away from the powerful silhouettes and clear, clean colours of its very product-focused AW15 campaign. This time the look is more laidback with the product feeling as though it’s…
Fitbit’s a market leader in wearable tech via its fitness tracking bands so its entry into the growing smartwatch sector should mean good news, right? Wrong! The company’s shares actually fell as much as a massive 18% yesterday after the company announced its first full-colour smartwatch. So what was that all about? Investors obviously panicked…
Yesterday we heard how retail champion Next disappointed on Christmas trading. So what about can-do-no-wrong John Lewis? All I can say is “wow”. Actually that’s not all I can say, but you get the point. In one of the most difficult and volatile Christmas trading periods for years, the company really came through with no…
Now for some serious innovation in sun protection. At CES, L’Oréal has unveiled a smart skin patch developed by its incubator team that can tell the wearer how much exposure he/she has had to harmful UV. Called My UV Patch, it’s thinner than a plaster, lasts around five days and can be worn just about…
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