Haute couture SS16: Social media moments

couture social media

Haute couture SS16 on instagram

Fashion can seem to be a strange world when you’re not at its heart. It’s impractical, obsessed with things that the rest of the world thinks trivial, it’s frequently silly, and sometimes seems designed to make us all feel totally inadequate.

But it’s also one of the world’s biggest employers and in so many ways it defines us – think of any era from the past and you’re most likely to think about it in terms of what people wore, whether it’s the 1960s, the 19th century or the Roman Empire.

Haute couture is about as impractical as fashion can possibly get and its chances of survival seem to ebb and flow. It’s not what it was, obviously, with fewer fashion houses and prices that are stratospheric so that only the mega-rich (not simply the rich) can afford it. But big name fashion labels don’t want to give it up. plenty of RTW labels also have a custom arm (Gucci, Saint Laurent, for instance) while some designers have given up RTW altogether to focus on couture (Gaultier, Giles).

Out of step with the world most of us live in it may be. But there’s one area in which couture is keeping up with the fashion pack and that’s social media. Whether it’s Tweeting about who’s worn which dress on the red carpet or pulling back the curtain to give us a glimpse into the rarefied world of Paris during Couture Week, fashion houses are very social media-focused.

So, here’s my pick of some of my favourite Instagram posts during Couture Week.

valentino couture

Making sure you look just right for the Valentino SS16 audience

dior

Behind the scenes at Dior SS16

Screen Shot 2016-01-31 at 16.31.38

Sumptuous and serene at Valentino SS16

Screen Shot 2016-01-31 at 16.29.35

Giambattista Valli shows just how OTT couture gowns are, SS16

Screen Shot 2016-01-31 at 16.19.25

One of Chanel’s best collections, SS16

Screen Shot 2016-01-31 at 16.31.00

Valentino’s Maria Grazia Chiuri and Pierpaolo Piccioli put the models through their paces, SS16

Screen Shot 2016-01-31 at 12.56.52

Selfies at Zuhair Murad, SS16

Screen Shot 2016-01-31 at 16.20.03

The ubiquitous Gigi Hadid at Chanel SS16

Screen Shot 2016-01-31 at 16.26.45

There’s about a million pound’s worth of dresses in this Armani SS16 picture!

Screen Shot 2016-01-31 at 16.22.31

Hair and make-up for these shows take almost as long as the elaborate embroidery, Schiaparelli SS16

Screen Shot 2016-01-31 at 16.55.02

Behind the scenes at Dior, SS16

Screen Shot 2016-01-31 at 16.22.08

Daphne Guinness at Schiaparelli SS16

Screen Shot 2016-01-31 at 13.00.01

Balmain may not be on the schedule but that didn’t stop it getting in on the Couture Week act with Monica Bellucci

One thought on “Haute couture SS16: Social media moments

  1. Pingback: Fashion & Mash | Couture’s best social media moments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s