Jerome Dreyfuss SS16 campaign

I’m a big fan of Jerome Dreyfuss bags and now I’m a big fan of the brand’s advertising too. For SS16 it celebrates dance and stars prima ballerina Aurélie Dupont.

Shot by Jean-Paul Goude, she’s clutching the bags as if her life depends on it. But the images still manage to look elegant.

It’s rare that a brand manages to create such striking images while also putting the focus so completely onto the products. But Dupont in her white ballet duds allows the vivid colours of the giant bags to shine through.

There’s not a lot else to say… just enjoy.

The SS16 collection

Jerome Dreyfuss SS16

Jerome Dreyfuss SS16