Some press releases drive me mad and this one really did it for me today. No, it didn’t contain words like “I’m thrilled to be…” or “we’re so excited”, the kind of pointless puff that send me instantly to the delete button. Instead, because the Marc Jacobs Beauty brand likes to spell its name in lower…
Holiday season campaigns are starting to come through thick and fast and so far they seem to be dividing into two types – touchy-feely animations that are big on digital and touchy-feely non-animations that are big on digital. American Eagle Outfitters is going for the latter and is extending its #WeAllCan Fall 2016 campaign into…
OK, back to blog posting after a too-busy week (doing paid work). So what shall I talk about? The US presidential election? The Labour shadow cabinet? Samsung’s PR nightmare over the Galaxy Note 7? Nah, let’s be really shallow. Ugg has announced its first ever creative brand partnership with Alexa Chung as part of its…
Social media is the great hope for brand marketers, potentially representing a way of directly reaching customers while also being extremely cost effective. But the picture isn’t all rosy as a new study of 70,000 consumers globally shows. Kantar TNS’s Connected Life study shows more than a quarter (26%) of consumers saying they ignore posts or…
Gucci has released the images for its Resort 2017 campaign and while they follow the general Alessandro Michele template, they do contain the odd surprise.
Can the amount a brand spends on advertising affect how much coverage glossy magazines give it? You bet! A new survey shows just that. Well it does to a certain extent because at the moment it seems that Gucci is one of few luxury brand increasing its print adspend and gaining more coverage too. But…
Topshop has released more of its AW16 campaign images featuring Taylor Hill. What we get isn them is a casual, urban approach and a series of heavily on-trend pieces (embellished biker, floral slip dress, subverted sports, faux snakeskin bag, a must-have leopard faux fur three-quarter-length coat, mini-length skirts/dresses).
Burberry has just unveiled the images for its new women’s fragrance, My Burberry Black with actress Lily James appearing in her first ever global ad campaign. It has also given details of a major program to promote the scent on social media. In a first for the brand, James took over Burberry’s Snapchat account today, culminating in the reveal…
Uniqlo isn’t the first brand you’d think of when it comes to inspiring ads. But the Japanese casualwear giant has just unveiled its very first global campaign for Lifewear and has stepped up a notch in the process.
There’s a huge buzz around this runway season as it’s the one where the whole ‘show now, buy now, wear now’ movement really kicks in. And there’s a huge buzz around the ad campaigns that are being released thick and fast at the moment. So when Burberry releases teaser images from its upcoming collection via…
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