OVS Arts of Italy: Print meets cultural heritage

Some collections are just unforgettable. Prada SS08, Alaïa and Gaultier AW86, Dolce & Gabbana AW13… I spend a lot of time trying to track down pieces from collections like that on eBay, Vestiaire Collective and anywhere else bargains can be had.

Now the reason the Dolce & Gabbana collection is such a favourite of mine is because of the amazing mosaic designs that the Religion & Royalty-themed collection recreated.

Which (finally) brings me to the point of this post. It was with some interest that I learnt about fast fashion Italian retailer OVS’s plans to tap into a similar theme and launch a collection full of prints inspired by some of Italy’s most amazing cultural heritage sites, but a prices much lower than anything D&G makes.

The #OVSArtsofItaly collection launches online on May 19 and in-store the next day. It was inspired by a number of Italy’s cultural masterpieces including Salerno Cathedral and Rome’s Sant’Ivo alla Sapienza.

Creatively directly by Davide Rampello, the collection isn’t only yet another ‘special’. It’s more than that. Part of the proceeds will go towards restoration and conservation projects on the very historical monuments that are being ‘virtually’ plundered for inspiration.

OVS is aiming to encourage new developments in the arts too with a linked video competition in which entrants shoot a particular landscape, artwork, monument or just a tiny detail. The three winners will be shown at the next Venice Film Festival later in the summer.

There’s also an ad campaign shot by Pierpaolo Ferrari that celebrates the monuments and features Italian notables including designer Marta Ferri, writer Chiara Gamberale, actresses Eleonora Giovanardi and Margareth Madé, and composer Giovanni Allevi.

Can’t wait…

OVS Arts of Italy collection SS16

OVS Arts of Italy collection SS16

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