Selfridges and Morgan link up for sustainable (and fashionable) luxury electric car

Selfridges-Morgan 1909 Edition carBut they’ll be able to reduce their carbon footprints at Selfridges soon as the retailer is teaming up with British car firm Morgan to launch a no-emissions electric car with a “concept to retail” sustainability trail.

The cars will cost £52,500 and there’ll only be 19 of them. They’re called 1909 Edition (named after the year both Selfridges and Morgan were founded) and will be on sale from late November, just in time for my birthday, although you won’t be able to take delivery until the second half of next year.

So what will that £52,500 get you? A three-wheeler with a range of between 120 to 150 miles and a top speed of around 90mph all wrapped up in a “luxurious yet understated black”. There will also be Selfridges bronze detailing that’s designed to look like the Oxford Street flagship’s bronze name plaque. It actually looks pretty cool.

Is there a fashion connection? Of course, this is Selfridges remember. For some extra cash you can buy a bespoke kit of “sustainable accessories” from brands such as Belstaff, Alexander McQueen, Christopher Raeburn and George Cleverley. Fancy a pair of driving shoes for £1,200, driving overalls for £1,095 or a Globe-Trotter case for the luggage rack at £2,995?

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