Rimmel London has unveiled its first campaign featuring supermodel/social media influencer Cara Delevingne. The affordable make-up brand, which is known for its use of British celebrity models including Kate Moss and Georgia May Jagger, unveiled Delevingne as its latest ‘face’ earlier this year.
Promoting the star Scandaleyes Reloaded Mascara, she features in a film and photo session that attracted a lot of attention when it was shot in London’s King’s Cross St Pancras station in the spring.
The film has a kind of spy/chase movie/surveillance theme with the model on the run bit the mascara definitely NOT running.
It all ends with Delevingne in close-up and showing her hand tattooed with her initials CJD. Asking someone what CJD stands for a is probably a good test of a person’s age because the over-30s would most likely say something very different from the under-25s, who probably haven’t heard of the other CJD (thank goodness).
Anyway, she looks cool. Enough said.