Karlie Kloss has landed yet another campaign for SS16. This time it’s shoe specialist Kurt Geiger in a campaign named Everything But The Dress that may have a can’t-miss-it sports theme but it’s pushing shoes (and bags) that aren’t necessarily particularly sporty.
All those luxury brands that have been spending millions on Chinese stores but have been lagging their peers in online development need to sit up and take notice of a new report from KPMG about just how online-focused Chinese shoppers are.
Oh orange… that queen of colours that’s about as easy to wear as a pile of books on your head, that’s as retro as an Ossie Clark dress and that’s as on-trend as it’s possible to get at the moment.
If you thought I was done with all those Christmas shopping reports, think again. My readers don’t escape that easily. The reason? The latest report from Springboard about shopper footfall during December. You see it’s not only sales that count – actual shopping trips are key to the health of the retail sector and give…
Do you think of Marie Antoinette when you hear Tamara Mellon’s name? No? Well, a trio of multimillionaires who’ve failed in their court bid to block her plans to restructure her company and bring it out of bankruptcy protection obviously do. “I’m not Marie Antoinette,” she said after winning the US court case and getting…
Does it drive you mad when stores care so much about their look on the shop floor that they don’t put all available sizes out? Me too. In which case, maybe Dublin’s Brown Thomas flagship isn’t the place to go. Or is it? The company, which is owned by the same super-rich family that controls…
The new (pre-)season has one big print story that’s a five-star gift for knitwear designers, T-shirt maker, plus anyone who fell in love with Kidult and who likes the cute and the quirky. Cat prints are having a moment and are an easy way to update tops, skirts, coats, dresses – in fact, just about anything.…
First the disclosure – I LOVE the SS16 Chloé collection. Those colour combos, the contrast between the semi-opaque silks and the sporty separates, the slip dresses, the sandals, the dungaree maxidress, the lace and much more. So I was always going to like the ad campaign too (unless they messed it up really badly of…
Who’s the biggest celebrity in the world? No, let me ask that again… who’s the most marketable celebrity in the world? Move over Gigi, Kendall, Gisele, Kim, Jennifer, Justin, Harry and all those other celebs I can’t bring myself to list. Step forward Rihanna.
Late last year Mango said it would move to a new, even-faster-fashion business model and it has just unveiled the first push in this programme – with Kendall Jenner in a starring role. The company has just unveiled Tribal Spirit, the first of four trends to be showcased in ad campaigns for SS16. It will launch…
TRENDWALK.net 