Pre-fall 2016 key item: A mini adventure

The pre-fall collections have confirmed one thing – (almost) anything goes. That means that when it comes to length, there’s something for everyone and the mini is as big news as midi, maxi and everything in-between. So what’s key about the new minis? Well, what’s worn with them is as important as the skirts/dresses themselves.…

M&S’s Christmas dream turns into nightmare

I’ve been a journalist for… well, more years than I care to own up to. And I’ve been a specifically online fashion-meets-retail journalist since 1999. At that point I seem to remember reporting on M&S and Gap turning in record profits, riding high, expanding fast, could-do-no-wrong etc. Not long after though it all seemed to…

SS16 campaign: Gucci geeks hit Berlin

Gucci’s SS16 ad campaign offers up few surprises given the new direction in which Alessandro Michele is taking the label. It’s a celebration of quirkiness, geekiness and youth – with perhaps just too much of a focus on excessively skinny models. Not that any of that is a criticism (well, the skinny bit is, but…

Prada takes detour for SS16 campaign

You can always rely on Prada to do something different every season and its ad campaigns are a good example of this. The company has moved away from the powerful silhouettes and clear, clean colours of its very product-focused AW15 campaign. This time the look is more laidback with the product feeling as though it’s…

CES 2016: Fitbit smartwatch panics investors – here’s why

Fitbit’s a market leader in wearable tech via its fitness tracking bands so its entry into the growing smartwatch sector should mean good news, right? Wrong! The company’s shares actually fell as much as a massive 18% yesterday after the company announced its first full-colour smartwatch. So what was that all about? Investors obviously panicked…