It’s ad campaign season again and the SS16 creative campaigns are going to start coming thick and fast in the next few weeks. First up is Burberry with a line-up of relative newcomers, all shot by Mario Testino. And the campaign is big. No, wait – it’s HUGE. There are 40 shots in total featuring…
Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and the world-famous Piccadilly Circus, London, curved screen. Passers-by will be able to design a personalised heritage scarf on their smartphones and the result will appear on the screen, according to…
Abercrombie & Fitch’s Hollister brand has unveiled its Holiday 2015 campaign and it’s promising to be more than the usual overdose of snow and Christmas trees. So, what do we get instead? Cody Simpson, and his new Coast House bandmates Corey Harper and Adrian Cota. So far, so un-Christmasy. Does it get any more festive?…
Someone’s bound to complain. Lyst, the aggregated fashion e-commerce platform, has just released its first brand advertising campaign and on the surface it’s, well… provocative. The creative concept takes glossy fashion imagery and contrasts it with provocative headlines, grounded in the platform’s own data insights. Lyst says it’s a “bold, irreverent take on ‘conventional’ high…
There’s a new Amazon fashion ad campaign out and it seems to be making an impact. Called I Wish I Could Wear, it encourages women to be more fashion adventurous and not necessarily play by the rules. OK, what it’s NOT doing is encouraging women to wear stuff that will make them look ridiculous –…
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