If you’re not yet convinced about the impact women are having on sales for sports brands, then Puma’s latest results and other big news should convince you. Puma already has Rihanna as a creative director and today confirmed that Kylie Jenner has signed up to front a campaign too (despite her brother-in-law Kanye West insisting…
On the Grammys red carpet it wasn’t so much a case of lining up behind which celeb you wanted to win but which colour corner you felt drawn to. The red carpet channelled current colour trends with the clashing brights and degradé effects that we’re seeing on the current AW16 runways, as well as the intense…
The Tommy Hilfiger show was one that couldn’t be ignored in New York today. Was that because of the clothes? Hmmm. Not necessarily. The InstaPit for the biggest social media influencers (ie those with massive followings who can guarantee instant coverage of the brand) was perhaps the biggest news. Evenewithout that, after last season’s standout…
Blumarine’s younger label Blugirl has gone for a retro celebration of all-thing-Californian for its SS16 campaign with model Charlotte Cardin looking like an extra from The Graduate-meets-Love-Story-meets-Stepford-Wives. Shot by Michelangelo di Battista and styled by Viviana Volpicella, the movie links are underscored by the fact that the campaign was shot at Universal Studios in Hollywood…
Well that was unexpected. Jeans brand G-Star RAW and Pharrell Williams have announced a strategic partnership in which Williams will be co-owner of the brand. G-Star said he’s “set to be immersed in the company on many creative levels, from collections, to advertising and business strategy.” Not that he’s a G-Star newbie. The partnership comes after…
Mango has unveiled the complete collection for its Tribal Spirit microseasonal collection with a full set of pictures featuring collection star Kendall Jenner. The clothes are inspired by the African savannah and there has been a certain amount of criticism of the retailer for not using anyone African in the campaign.
It can sometimes seem that the awards ceremonies leading up to the Oscars are a bit like a dress rehearsal for the big one – at least on the red carpet. You just know that the assorted celebs, stylists and designers haven’t really unveiled their killer dresses yet. However important the Golden Globes and Screen…
Who’s the biggest celebrity in the world? No, let me ask that again… who’s the most marketable celebrity in the world? Move over Gigi, Kendall, Gisele, Kim, Jennifer, Justin, Harry and all those other celebs I can’t bring myself to list. Step forward Rihanna.
We’re all obsessed with looking better but just what are the specific questions we’re asking to help us achieve it? Well, Google has revealed its top US queries related to fashion and beauty from last year and it reveals a lot of people perplexed by relatively simple issues and possibly not getting the advice they…
Topshop has bagged one of the world’s biggest models for its SS16 campaign. Yep, Karlie Kloss is its new face in a series of shots by Tyrone Lebon, styled by the retailer’s creative director, Kate Phelan. The campaign will feature in stores, advertising, online and social media worldwide.
TRENDWALK.net 