Gucci SS17

Gucci SS17: Same old from Michele but still the best

The Alessandro Michele story at Gucci has been one of the fashion success stories of the age. Plucked from nowhere (well, plucked from an extremely powerful but surprisingly anonymous position running Gucci’s accessories), he’s remade Gucci since January 2015 and put a big smile on the face of owner Kering by driving up sales and…

AW16 campaigns: Gucci goes to Tokyo

Alessandro Michele has moved the Gucci ad campaign roadshow from last season’s Berlin to Tokyo for AW16 with a continuation of the ultra-luxe-fashion-against-an-everyday-backdrop trend that’s still serving the brand well. But then Michele is all about continuity and evolution. Having shaken up the brand profile in order to break with the Frida Giannini era in…

10 reasons I love Gucci pre-fall 2016

The pre-fall collections moved into a higher gear today as Gucci released Alessandro Michele’s latest collection… and it’s a real ‘collection’. 78 looks, rather than the 20 or so many labels send out for pre-season. It continues the exuberant retro-boho-luxe-dressing up looks that Michele obviously loves (you can never accuse him of being a minimalist)…