L2 is back and just waiting to tell fashion businesses how badly they’re doing at digital. Quite right too. Anyway, at least this time the performance tracker isn’t blasting the luxury sector, it’s mass-to-premium retail that’s under the spotlight. So how are the assorted ranks of footwear, beauty, homewares and fashion brands doing? Well, actually…
Good news from Asos today. The pureplay fashion e-tailer saw total sales rising 30%, or 26% currency-neutral to £514.6m in the four months to June 30, a slight acceleration from a still-enviable 25% currency-neutral rise in the 10 months to the end of June. Yippee.
pepper.com revealed some interesting data this week about the internet habits of people in the UK, or at least about the shopping sites they visit and how they get there. There were some no-brainers in there of course (Amazon and eBay are the most popular e-tail sites, Google is top for search and mobile use…
Competition in the purely fashion e-tail sector is heating up but omnichannel retailers are also upping their game. Which means today’s news from Zalando (pureplay) and Target Corp (omnichannel) makes interesting reading. Basically, Zalando is powering ahead, investing in expansion, and has the rise of m-commerce to thank, while Target is going for hell-for-leather into…
I have issues with printed maxi dresses as ‘women of a certain age’ embraced them as a summer holiday cover-up option a few years back. To me, they’re very middle-aged and being middle-aged myself, I avoid them. But this season feels different. The 70s cuts don’t make me think ouzo, but Ossie (Clarke, that is).
What do Next, M&S, Amazon, Debenhams and Asos have in common? Fashion shoppers like their websites. In the case of Amazon and Asos that must be something of a relief because if they’re not scoring well online then they’re simply not scoring. And it must also be pretty gratifying for M&S after all its online…
TRENDWALK.net 