Gap SS16: "The perfect white T-shirt", but do people want to buy it at Gap?

“My name is Gap and I’m a turnaround-oholic”

They say that before you can solve a problem, you have to admit you have one. So it is for Gap Inc. Like an unreformed addict, it’s been working on its turnaround for years but it has never really come out and admitted that the problem is fundamental. Until now. Yesterday, on reporting yet another…

David Beckham scores big with Biotherm grooming deal

The latest gorgeous, pouting face of a beauty brand is… David Beckham. Yep, striking a blow for older models, the 41-year-old is teaming up with L’Oréal’s Biotherm brand. But this is no attempt to target older consumers. In fact, millennials are the consumers in Biotherm’s sights.

Bangladesh garment factory, picture courtesy Wikipedia

Which brands score top marks for transparency? You’d be surprised

Fashion Revolution, the not-for-profit group aiming to boost transparency in the fashion industry, and Ethical Consumer, have released new research highlighting the lack of transparency in the global fashion supply chain. And guess what? It doesn’t make encouraging reading. But some surprising brands score well and some equally surprising ones are bottom of the list.…

JD Sports get access to the leading brands

JD Sports: Riding high on the athleisure wave

A few years ago, Sports Direct tycoon Mike Ashley vowed to finish off rival JD Sports. Not only did he fail in that aim but JD has gone from strength to strength (while Sports Direct has issued profit warnings) and JD’s latest results show that the athleisure trend is helping it to prosper. Once upon…