Yesterday was a day for honesty in the fashion industry. Not only did Under Armour’s CFO Chip Molloy (great name) admit that the fast-growing brand only sponsored the US Olymics team for the social media buzz it generated rather than for a sales boost, but Gap’s CEO admitted that there are no compelling trends to…
They say that before you can solve a problem, you have to admit you have one. So it is for Gap Inc. Like an unreformed addict, it’s been working on its turnaround for years but it has never really come out and admitted that the problem is fundamental. Until now. Yesterday, on reporting yet another…
Not much seems be going right for Gap this week. Earlier it was the controversy about the is-it-racist-or-isn’t-it ad (what really got me is that nobody at Gap or its agency spotted the controversy potential in advance and that they let an ad through in which its ‘models’ looked so miserable). Now it’s the even…
Moncler is hot, even when the weather’s wrong My favourite puffer jacket brand Moncler is going from strength-to-strength. Pre-tax profit was €300m last year and currency-neutral revenue rose 19%, although sales growth did slow as the weather stayed warm at year-end. Sales at the brand’s own stores surged 33%. So it’s no surprise that the firm…
It’s a funny thing about Gap Inc but it’s one company that has always shown itself able to make a profit, however tough it finds sales growth. I’ve been following this company’s results for 17 years now and the sales picture has been bad for most of that time. But in reporting its January and…
Was the holiday season the washout for US retailers that many had feared? Yes, and no. Some retailers did just fine thanks while others… well, let’s look at Gap Inc.
I took a trip down Oxford Street, South Molton Street and Regent Street in London yesterday, fully intending to photograph as many windows as possible. Unfortunately, I was sidetracked by Gap’s “all jeans for £20” one-day-only offer. When you’re weighed down by two pairs of Real Straight 26 waist/short and eight pairs of men’s Slim,…
Black Friday is now an online phenomenon on both sides of the Atlantic – it’s official. I’ve already analysed the move online at length in the UK but in the US, where Black Friday began (and where its existence makes a lot more sense), the migration to the web has taken some people by surprise…
Can Gap Inc get its namesake oldest child to ever match favourite sibling Old Navy’s storming performance? Will more sophisticated sister Banana Republic settle down and find her niche? And will little sis Athleta live up to her promise?
TRENDWALK.net 