It used to be that coming out on top during fashion week meant getting the best review from the doyennes of international fashion journalism. Now, not so much. Who cares about getting a great review from Suzy Menkes when digital engagements from millions of us are the new measure of success?
We won’t get to see Anthony Vaccarello’s first outing for Saint Laurent until September 27 but for now he’s teased the new collection on Instagram with an image of Anja Rubik.
Mango has released details of its latest monthly trend ‘campaign’ and also said that it will be upping its social media commitments with this particular launch. The retailer, which earlier this year, moved to a monthly trends model and away from a two-seasons one, has given details of the first of its four AW16 trend…
Instagram, the fashion and beauty sector’s favourite social media channel, is taking a leaf out of parent Facebook’s advertising book with reports that it’s building specific profiles for businesses (just like Facebook’s Brand Pages), data on the performance of brand posts, and extra functionality to boost advertising through mobile devices.
It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes this year. Was it a triumph of inspirational imagery? Not exactly. The unstoppable Kendall Jenner and Taylor Swift were the influencers who rocked this most visual of social media channels.