It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes this year.

Was it a triumph of inspirational imagery? Not exactly. The unstoppable Kendall Jenner and Taylor Swift were the influencers who rocked this most visual of social media channels.

Kendall’s sister Kylie also got in on the act and last year’s most liked Instagrammer, Beyoncé, was still there (but at number five this year). Taylor Swift had the most entries in the top 10, however – six of them in fact.

Come on own up, are you responsible for one of the combined 12.9m likes these five posts received?

Number 1: Kendall Jenner

Number 2: Taylor Swift

Number 3: Taylor Swift

Number 4: Kylie Jenner

Number 5: Beyoncé