All of a sudden this year it feels like I can’t ignore Christmas ads. It used to be that it was only the big seasonal campaigns that felt that way. But since retailers committed mega budgets to Christmas and starting getting ultra competitive about who wins the ‘likes’ war, well it’s just one more Christmas…
For someone who writes a lot about retail, I don’t go into stores to shop (rather than observe) that often. The global store that the internet has become is more my thing, which does little for my bank balance and my waistline, but is refreshingly low on human interaction But whether I’m shopping online or…
It was fascinating this morning to read about John Lewis’s list of the10 must-have items it thinks will sum up the AW16 season. Each item says a lot about us as consumers, the way John lewis has changed and how much money some people are prepared to pay for some items. OK, we all know…
Yesterday we heard how retail champion Next disappointed on Christmas trading. So what about can-do-no-wrong John Lewis? All I can say is “wow”. Actually that’s not all I can say, but you get the point. In one of the most difficult and volatile Christmas trading periods for years, the company really came through with no…
Saturday’s always a big shopping day in the UK so what happened this year on the first day after Christmas? Well chez Halliday, we got up late and ate Turkey sandwiches. And elsewhere? Everybody went shopping. And how. Presumably buoyed by an ever-rising number of gift cards received from their nearest and dearest, footfall surged…
Christmas ads used to be all about selling product. Brands and retailers would dust off the Rat Pack Christmas album, add in some sparkly frocks and set the scene at a dinner party, office party or some other kind of party and there it was. Today though, those Christmas ads are spectaculars that have to…
Has this been a good festive shopping season for the fashion sector? The jury’s still out on that one. But the latest figures from John Lewis suggest it’s not been spectacular. It seems consumers aren’t exactly rushing to stock up on the sparkly partywear that’s making almost every fashion store into a twinkling wonderland at the…
We’ve got used to online sales rising faster than physical store sales. But we’ve also got used to the fact that the volume of goods bought through those physical stores is so many times larger than digital shopping that the channel is still way out in front in terms of market share. But not for much…
Fashion, handbags, accessories, wearable tech and the website were all standout performers at John Lewis in the latest week, which is good news. But has the week been generally positive given that seven days ago John Lewis reported week-on-week sales up an astonishing 60.1% thanks to Black Friday? Now that the dust has settled, have the…
Are Black Friday and Cyber Monday really worth the effort? Let’s ask John Lewis. The department store operator’s latest figures suggest that maybe they are. How so? Well, it’s sales in the last seven days rose 4.8% year-on-year and – wait for the drum roll – 60.1% compared to the previous week. Cue fireworks, Christmas…
TRENDWALK.net 