It’s ad campaign season again and the SS16 creative campaigns are going to start coming thick and fast in the next few weeks. First up is Burberry with a line-up of relative newcomers, all shot by Mario Testino. And the campaign is big. No, wait – it’s HUGE. There are 40 shots in total featuring…
The robots are coming… no don’t panic (not yet anyway). But a new report does show consumer robotics growing from 33 million shipments and $3.5bn today (who knew?) to 165 million shipments and $17bn in revenue in 10 years’ time. Will we see robots making up a segment of the luxury goods industry some time soon? You never know.
The presence of the bomber jacket in many pre-fall 16 collections may not be earth-shattering news but it does represent a key alternative to the ubiquitous biker… and a bigger opportunity than the biker to play with colour, texture and fabric.
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