Couture SS16: Versace says sex sells

atelier versace SS16 board[1]

Atelier Versace SS16, pictures courtesy Versace/Instagram

You’ve got to hand it to Versace. The fashion house has had its ups and downs but it’s back on a roll doing… well, what it’s always done really. Versace knows that sex sells and that’s what it gives it well-heeled clients, specially when it comes to its haute couture Atelier Versace offer.

Kicking off the SS16 couture season, it gave us celebs dressed in very little (Rita Ora in a few bits of fabrics and some rope courtesy Swarovski), a scattering of supermodels (Gigi Hadid of course – what event would be complete without her?), and some very 80s-influenced ‘daywear’ (as in, what people who don’t have to get up until the afternoon would wear in the day).

Plus there were more than enough red carpet-worthy dresses to please any Hollywood stylist who feels their client needs a bit of exposed flesh to grab a few headlines this awards season.

It may not be fashion as most of know it, but it’s certainly fun.

Versace haute couture finale! @gigihadid @yolandahfoster @mohamedhadid #versace #atelierversace #versacelive

A video posted by Gigi Hadid Source (@myqueengigi) on

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