Vroom vroom: Hilfiger revs up for spring at MFW
When Tommy Hilfiger announced his deal with Formula One World Champions Mercedes-AMG Petronas Motorsport a few weeks ago, I though it was just another sponsorship deal.
Social media’s fashion factor: Selena Gomez, Bella & Gigi Hadid, Kylie Jenner
Coach has confirmed Selena Gomez as its new brand ambassador and said that yes, the link-up will include “a special design project with Coach executive creative director Stuart Vevers.” So far, so unsurprising. The news about the partnership was widely leaked last week so I’m certainly not telling you anything you don’t already know. But…
Who won NYFW’s social media war?
It used to be that coming out on top during fashion week meant getting the best review from the doyennes of international fashion journalism. Now, not so much. Who cares about getting a great review from Suzy Menkes when digital engagements from millions of us are the new measure of success?
What Forbes’ supermodel earnings list tells us about ourselves (and Gisele, Kendall, Karlie, Gigi…)
Forbes released its 2016 list of the 20 highest-earning models yesterday. Maybe it was because I happened to be researching a piece of multicultural beauty at the time but the thing that struck me first (well, after “Gisele? Really?” and “how shallow are we to care about this stuff?”) was that most of them are…
AW16 ad campaigns: Gigi Hadid stars for Stuart Weitzman
I never used to be a great fan of Stuart Weitzman ad campaigns. Loved the shoes (and boots) yet the campaigns always seemed a little, well, cheesy, especially the Gisele series. But I think I was probably out of step (pun intended) with the rest of the shoe-buying world because the brand has undeniably been a storming success…
Gigi Hadid: Babe on bonnet for BMW and pouting in Penshoppe
Supermodels get everywhere these days and it always shocks me how the fashion industry doesn’t seem to mind that its latest campaign star is in everyone else’s campaign too. In fact, given that the very word ‘fashion’ does presuppose a herd mentality, brands seem to like that she (or occasionally he) is everywhere. It means…
NYFW AW16: Good Ship Hilfiger and Tommy’s InstaPit
The Tommy Hilfiger show was one that couldn’t be ignored in New York today. Was that because of the clothes? Hmmm. Not necessarily. The InstaPit for the biggest social media influencers (ie those with massive followings who can guarantee instant coverage of the brand) was perhaps the biggest news. Evenewithout that, after last season’s standout…
Couture SS16: Versace says sex sells
You’ve got to hand it to Versace. The fashion house has had its ups and downs but it’s back on a roll doing… well, what it’s always done really. Versace knows that sex sells and that’s what it gives it well-heeled clients, specially when it comes to its haute couture Atelier Versace offer.
France’s skinny models law: Pros and cons
France’s legislation designed to prevent over-skinny models being used by the fashion industry has noble aims. But is it the right thing to do?
Tommy loves Gigi: Hilfiger makes Hadid key to women’s push
Ka-ching! Tommy Hilfiger has signed model-of-the-moment Gigi Hadid as the brand’s new ambassador. But this is more than the usual ‘face of’ deal. As a part of the new vision for the Hilfiger brand’s women’s offer, Hadid will launch her first ever capsule collection, including clothes footwear, accessories, as well as fragrances in collaboration with…
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