Au Jour Le Jour is a label that’s been making an impact in recent seasons and based on the pre-fall 16 offer, it looks set to continue that grand tradition. Here’s why…
- Animal magic
Pre-season’s cats, birds, and skin prints are all here but while they track the popular folk-meets-kidult theme seen elsewhere, they feel different. The mood is youthful (but not exclusively young), quirky and relaxed.
- Sequin stories
Designers who know how to handle a sequin have a built-in advantage this pre-season and AJLJ certainly does. Whether it’s a snake-meets-Roswell-alien or the season’s must-have tiger pattern, these sequins are more than just a way of adding shine and can work as well for day as for after-dark.
- Pattern power
Decorative leather, geometrics, placement animal motifs, checks, and embellishment are all big trend news for pre-seasons. If you can combine them all in one look, so much the better. AJLJ has made a heavy commitment to pattern play and it feels fun – but also eminently wearable.
- Tassels & fringes
Carefully placed tassel trims are making an impact on dresses, outerwear and knits. AJLJ is one of the best examples. Enough said.
- Fun furs
Faux furs (and real furs that don’t look it) are a key direction and the more fake the colour, texture and detail the better. The label has pinned the trend down with its tassel-trimmed and graduated shaggy coats and oversized scarf.