Chanel has unveiled its new campaign for the Paris in Rome Métiers d’Art collection featuring Kristen Stewart.
The black and white photos (b/w is pretty popular at the moment) feature one of Karl Lagerfeld’s favourite muses, Kristen Stewart, looking glossier than usual with a hint of retro added both by the monochrome medium and the overall feeling of Old-Hollywood-meets-Old-Cinecittà.
The show for this collection was staged at Cinecittà in Rome last December but this shoot was set in a Parisian apartment with interiors courtesy Louis Süe and André Mare, co-founders of the Compagnie des arts français.
“She is a real personality. I don’t compare her to any other actress and she is really modern, whatever that means. And I think that she is perfect for the Chanel image of today,” Lagerfeld told WWD. “This is a photo of an actress of a period which does not exist any longer, the kind of movies they don’t make anymore and [Kristen] got it naturally. We did it in one evening.”
He cited French Actress Yvonne Furneaux (who appeared in La Dolce Vita as Marcello Mastroianni’s damaged girlfriend) as an inspiration.
The ads will appear in June issues of the usual glossies. Read more in WWD here.