I could probably be guaranteed to dislike the new Calvin Klein campaign simply because the press release that goes with it contains the words “zeitgeist”, “juxtapose”, “avant garde” and “millennials”. All that’s missing is “iconic”.
They say that before you can solve a problem, you have to admit you have one. So it is for Gap Inc. Like an unreformed addict, it’s been working on its turnaround for years but it has never really come out and admitted that the problem is fundamental. Until now. Yesterday, on reporting yet another…
If you didn’t trust all the data that’s come out so far suggesting April was well, a crappy month for UK fashion retail… think again. It was really was as bad as everyone thinks. The latest proof today comes from the British Retail Consortium and KPMG’s monthly sales monitor. In a month when overall sales were…
The latest gorgeous, pouting face of a beauty brand is… David Beckham. Yep, striking a blow for older models, the 41-year-old is teaming up with L’Oréal’s Biotherm brand. But this is no attempt to target older consumers. In fact, millennials are the consumers in Biotherm’s sights.
This is a blog, right? And blogs are supposed to be personal. Well, I try not to be too “me, me, me” in what I write for Trendwalk. But I’m going to break my rule to speak out about how I feel about Vetements. Because I don’t get it. I really don’t get it.
It’s brutal out there. Retail sales weren’t exactly great last year and this year they’ve been… well, disappointing would be an understatement. So was April any better? Not according to the latest BDO high street sales tracker.
Perhaps the most striking aspect of the Met Gala on Monday evening was the way the high street made such an impact. A few years ago, high street attempts to compete on the red carpet weren’t that great. On Monday though both H&M and Topshop were up there with the best and who’d have known…
Chanel’s cruise collection was shown in Havana yesterday (as if you didn’t know). This was the first ever international catwalk show in the country, staged on the streets of city itself in front of 600 clients, press, buyers and celebs. And while that very fact may be a great leap into the future in terms of…
The Met Gala red carpet last night showed just how big this event has become. For a start, the build-up was almost Oscars-style in its intensity. But whereas the Oscars are fairly staid these days and other red carpet events (like those for the music industry) are frequently festivals of bad taste, this one treads a line…
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